How SMS & Fax Guru Revolutionized the Healthcare Sector

Need for SMS in the Healthcare Industry: SMS is a widely recognized way of communication in the healthcare sector. Senders can use SMS to send patients their appointment dates, test reports, prescriptions, appointment reminders, invoices etc. Time is precious in almost every industry, no more so than in the healthcare field. It’s estimated that missed appointments cost $170 billion every year in the United States, with up to 40% of appointments missed. That is why SMS Healthcare Solutions, paired with secure communication tools like HIPAA-compliant fax services, are a modern essential for hospitals, aged care facilities, area health services, outpatient facilities, medical and dental clinics, private practices, etc.

Business Challenge: In this modern era, hospitals are crowded with patients, doctors, nurses, technicians, and staff requiring communication and coordination between each other to perform their daily tasks. The major challenge faced by this industry includes:

Manual Process: Manually sending SMS, and following up with the patient through call, is time-consuming and costly. It is more labour intensive and can lead to human error.
Inconvenient: The patient has to wait in long queues for the documents. Even for internal document sharing, the networks are not secure.
Feedback Challenges: Unable to collect feedback from the patient for future course of action.
Difficulty in integration: Most platforms are difficult to use or require coding knowledge.
Email Limitations: Emails can get lost in spam folders, take longer to be delivered, or get less response. Moreover, all attachments are not supported in email due to compliance issues, making HIPAA-compliant online fax a reliable alternative.

The Approach: SMS & Fax Guru supports Conversational SMS, Bulk SMS, Automated SMS, and Fax. Using SMS & Fax Guru inside Salesforce, the Healthcare industry can eliminate the barriers they face while coordinating with each other or with patients.

Through Conversational SMS, doctors can directly send text messages to the patients, or patients can ask any query directly from the doctors.
The healthcare industry can automate communications to patients to set up medication reminders, appointment reminders, or alerts to changes in a situation based on triggers unique to each patient.
Using HIPAA-compliant two-way Fax, the healthcare industry can send and receive sensitive PHI data instantly and securely.
The healthcare sector can use Bulk SMS to send educational campaigns using dynamic templates to multiple recipients at once. It automatically filters out invalid contact numbers.
SMS & Fax Guru is easy to integrate and doesn’t require any coding knowledge, making it accessible for all users. This tool also supports Salesforce fax integration, offering seamless workflows.
Through Automated SMS Healthcare industry can customize the SMS workflow and use it to collect feedback, surveys and polls.
The healthcare sector can use SMS Bots to schedule appointments and send medication reminders and educational messages to the patients
SMS messages offer several advantages over Email, including instant delivery, high open rates, better engagement, mobile friendliness, and personalization
Other product features, like SMS inbox, dashboard, bot, hosted SMS, etc., help save time and increase efficiency.

Results: Whether it’s the hospital, general medical practice, dental practice, specialist office, pathology lab, clinic, psychology or mental health services, allied health center, physiotherapist, or chiropractor, you get accurate results through text messaging. By choosing and using SMS & Fax Guru, the results were: