Financial Services

Move borrowers from application to approval faster

Give your team the tools to move faster and stay compliant. From instant credit checks to automated decisions and secure documents, everything runs natively inside Salesforce to help you process applications with confidence.

The Challenges Lenders Face Today

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Growing Compliance Pressure

Lending rules change constantly, and teams must document every step to stay audit-ready. Manual checks and scattered tools make it easy to miss something, increasing risk and slowing down approvals.

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Slow, Manual Verifications

Credit pulls, background checks, income validation, and identity verification often take too long. When teams rely on phone calls, emails, and external portals, decisions stall and customers lose confidence.

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Disconnected Lending Systems

Most lenders use multiple platforms that don’t talk to each other. Data lives in different places, creating extra work, inconsistent records, and delays across underwriting, compliance, and servicing teams.

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Benefits That Matter in Financing/Lending

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Process Applications Faster With Less Effort

Automated credit checks, identity verification, and decision rules help your team move borrowers from application to approval much faster, reducing delays and improving the overall customer experience.

Stay Confident and Prepared for Any Audit

Every action, document, and verification is tracked automatically, giving your compliance team clear audit trails and reducing the stress of preparing for reviews, audits, and regulatory updates.

Lower Costs by Replacing Multiple Systems

By replacing multiple tools with one connected platform, your lending team spends less on software, avoids duplicate work, and reduces the cost of managing complex manual processes.

Reduce Risk by Eliminating Manual Errors

Data flows automatically between systems, documents, and decisions, reducing human mistakes that slow down underwriting, trigger rework, or expose your organization to unnecessary risk.

Help Your Team Work More Efficiently

Loan officers, analysts, and compliance teams all work in one streamlined experience, helping them finish tasks faster, avoid bottlenecks, and stay focused on high-value borrower interactions.

Scale Lending Operations Without Extra Staff

Whether you are processing dozens or thousands of applications, automated checks, connected data, and consistent rules help your organization handle growth without needing extra staff or new systems.

Advanced Capabilities Designed for Financing/Lending

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Instant Credit and Background Checks

Pull consumer and business credit, verify identities, check criminal records, and screen against OFAC lists all inside Salesforce. This reduces delays, improves decision accuracy, and cuts manual verification work dramatically.

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Automated Lending Decisions

Use our no-code Decision Rule Engine to automatically approve, decline, or route applications based on your lending policies. It speeds up underwriting, reduces human error, and keeps decisions consistent across your organization.

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Streamlined Loan Origination and Servicing

Manage applications, underwriting, document handling, servicing, repayments, and collections in one place. The full cmLending suite helps teams handle more volume without adding complexity or relying on disconnected tools.

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Secure, Compliant Document Workflows

Generate loan documents, capture e-signatures, and organize every file with audit-ready detail. Document Insight extracts data from statements and IDs automatically, helping your team move faster while maintaining complete compliance.

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Integrated Payments and Billing

Process ACH, card payments, and recurring billing directly within Salesforce. Whether you are funding loans or collecting repayments, Payment Connect keeps every transaction secure, traceable, and fully connected to your lending workflow.

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Connected Data Across Your Systems

Sync Salesforce with QuickBooks, AWS, and other key systems to eliminate data entry and reduce reconciliation issues. With everything in sync, teams gain a clearer view of each borrower’s financial lifecycle.

Frequently Asked Questions

What is lending automation software and how does it help financial institutions?

Lending automation software streamlines manual steps in loan processing, such as credit checks, document collection, income verification, decisioning, and compliance reviews. By replacing spreadsheets, emails, and disconnected portals, lenders process applications faster and with fewer errors.

Modern automation platforms integrate with credit bureaus, KYC/KYB vendors, and payment systems to reduce bottlenecks and eliminate repetitive tasks. For financial institutions handling high application volume, automation improves speed, accuracy, and the borrower experience.

How can lenders perform real-time credit and identity verification?

Lenders can use verification tools that connect directly to credit bureaus, banking data providers, sanctions lists, and identity databases. These tools pull consumer and business credit reports, verify income and bank accounts, and screen applicants for fraud risks all in real time.

Most searched capabilities include:

  • Soft/hard credit pulls
  • Business credit reports (Experian, D&B)
  • OFAC and sanctions screening
  • ID and document verification

Real-time verification helps lenders make quicker, more accurate underwriting decisions.

How does automated decisioning improve underwriting accuracy?

Automated decision engines allow lenders to configure rules that evaluate risk consistently across every application. These engines use credit data, income insights, identity verification results, and your institution's policies to automatically approve, decline, or flag applications.

Benefits include:

  • Consistent decisions
  • Faster underwriting
  • Reduced manual review
  • Lower error rates
  • Clear audit trails

Automated decisioning is especially useful for lenders seeking higher throughput without adding headcount.

What tools help financial institutions stay compliant with KYC, AML, and lending regulations?

Financial institutions use a combination of identity verification, sanctions screening, document management, and audit logging tools to maintain compliance. These tools help verify borrower identities, check applicants against global watchlists, track data sources, and store loan files securely.

Strong compliance solutions include automated document trails, timestamped actions, and verification results linked to borrower records. By centralizing compliance workflows, lenders reduce audit prep time and minimize regulatory risk across onboarding, underwriting, and servicing.

How can lenders manage secure documents and e-signatures more efficiently?

Lenders increasingly use document automation systems that generate loan documents, collect e-signatures, and store files securely with full audit history. These systems reduce manual file preparation, eliminate back-and-forth emails, and ensure all borrower documents stay compliant and easy to retrieve.

Some platforms also extract data from uploaded documents like bank statements or IDs to reduce manual entry. For financial institutions, secure document workflows help speed up origination while strengthening compliance and reducing errors.