Centralized Individual and Business Verification Inside Salesforce

cmVerify combines credit, criminal, identity, IRS, KYC/KYB, sanctions, and Secretary of State verification in one Salesforce suite. By pulling real-time data from more than 170 trusted sources, onboarding and compliance teams get a complete, authoritative picture of individuals and businesses before they onboard, approve, or extend credit, all without leaving Salesforce.

With every check happening inside Salesforce, your organization gains stronger risk insight, safer decisions, and a single, consistent way to validate customers at scale.

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Diagram showing cmVerify integrated with Salesforce, gathering data from Credit Reports, Sanctions/OFAC, Criminal Reports, Income/Assets, Business Records, and Identity, producing an approved status with credit score 780, and passing identity verification, background check, OFAC & sanction clearance, debt-to-income at 27%, above threshold average revenue and time in business, and no declared bankruptcy or liens.

Where cmVerify Reduces Financial, Fraud, and Compliance Risk

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Reduce Financial Losses from High-Risk Customers

By checking creditworthiness, income, and business viability upfront, you avoid lending, selling, or onboarding customers who are likely to default or fail obligations.

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Prevent Fraud Before It Enters Your Pipeline

Identity, criminal, and behavioral checks expose falsified information early, stopping fraudulent customers, fake businesses, and stolen identities before they reach onboarding or credit workflows.

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Protect Your Business From Regulatory and Reputational Risk

Sanctions, OFAC, and background screenings prevent onboarding prohibited individuals or entities, helping avoid fines, compliance violations, and brand damage.

Every Verification cmVerify Runs Inside Salesforce

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Credit Checker

Instantly retrieve consumer credit reports from Experian, Equifax, and TransUnion.

Business Credit Checker

Access global business credit data and automate credit decisions.

Plaid Bank Connect

Automate retrieval of bank account, balance, transaction, income, and identity.

Sanction and OFAC Checker

Automated, ongoing monitoring for sanctions and OFAC.

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Criminal Checker

Nationwide criminal and background screening for both individuals and businesses.

Liens and Judgments

Instantly identify liens, bankruptcies, and court judgments using Thomson Reuters CLEAR data.

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Identity Verification

Instantly verify customer identities using Plaid and Thomson Reuters CLEAR data.

KYC/KYB Verification

Verify individuals and businesses instantly using Thomson Reuters CLEAR real-time intelligence.

How cmVerify Supports Onboarding and Risk Teams

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A Full Spectrum View of Customer and Business Risk

cmVerify combines credit, identity, criminal, financial, and sanctions intelligence so teams see every dimension of risk before approving an individual or onboarding a business.

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Verification From Sources That Actually Matter

Data comes directly from bureaus, banks, regulators, and public records, not scraped or estimated, giving decisions a level of authority you can’t get from point solutions.

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Seamless KYC/KYB Without Leaving Salesforce

All checks, including credit, identity, IRS, criminal, sanctions, and business registry, run in one workflow, eliminating the gaps and inconsistencies created by separate tools and vendors.

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Early Detection of Hidden Liabilities

Cross-referencing identity, financial behavior, criminal records, and sanctions lists surfaces discrepancies that would otherwise slip through manual reviews or single-source checks.

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Instant Verification Without Exposing Sensitive Data

Every lookup happens inside Salesforce, reducing data leakage and keeping sensitive documents, SSNs, EINs, and financial information within your protected environment.

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A Consistent Verification Standard Across the Organization

Sales, underwriting, risk, and onboarding teams all follow the same verification steps, producing uniform decisions that withstand customer challenges and regulatory scrutiny.

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Frequently Asked Questions

How does a soft credit check work inside Salesforce?

A soft credit check lets teams review a consumer’s credit profile without affecting their score. When integrated into Salesforce, the process is instant, pulling real-time data from the major credit bureaus to support faster, low-risk prequalification decisions without manual steps or external portals.

What shows up on an Experian business credit report when reviewing a company?

An Experian business credit report typically includes:

- Payment history

- Public records

- Overall business credit score

When accessed through a Salesforce-based verification system, teams can analyze this data immediately, helping them assess risk and move approvals faster.

How does CLEAR Thomson Reuters data help with a criminal background check in Salesforce?

CLEAR (Thomson Reuters) gives organizations access to criminal, public record, and identity intelligence. When connected to Salesforce, it helps frontline teams spot red flags early, run background screenings in real time, and maintain an audit-ready trail for compliance and regulatory reviews.

Why is OFAC screening important during customer onboarding?

OFAC screening helps prevent onboarding individuals or businesses listed on sanctions lists. With automated checks:

- Results return in seconds

- Risk flags appear directly on the customer record

- Every lookup is logged for compliance

This protects organizations from fines and supports safer, faster onboarding.

How does TIN verification help reduce fraud and compliance issues?

TIN verification ensures a customer or business is who they claim to be by validating their tax identification number against authoritative sources. Inside Salesforce, this prevents identity mismatches, reduces fraud risk, and supports KYC/AML compliance, especially during lending, onboarding, and high-risk financial workflows.

Testimonials

Hear What 400+ Organizations Say About Cloud Maven, Inc

"Our company has used a handful of credit checking products before coming across Credit Checker, and this is by far the most efficient solution for us. It is user friendly, quick, and organizes the information better than we could have asked for. Their client support team takes any questions/issues very seriously and will quickly find a solution for you. We are looking forward to working with their team for many years to come!"

Brianna Maestre

Operations Manager, iAdvanceNow

"Instant and efficient patient verification. Eligibility Checker is definitely a gift to the health care domain. It instantly checks the eligibility of a patient. Insurance verification and managing patients has become much easier now. I highly recommend this app."

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Vaishali Ghai

Salesforce Consultant, Accenture

"Cloud Maven, Inc is one of the absolute best partners I've ever worked with. They are smart, dedicated, innovative, and their software works at scale with great performance. They know Salesforce and custom development best practices. Very impressive, highly recommend!!!!"

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Bill Hahn

Sr. Customer Success Architecture, Salesforce

"Great experience and product, Cloud Maven, Inc was a great partner during the entire process. Their support was attentive and helpful, the install was painless and the product works flawlessly. Thanks again Cloud Maven!"

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Mike Patchen

Salesforce.com Consultant

"Cloud Maven, Inc is an outstanding business partner. Their collaborative approach with clients is a real strength. Cloud Maven, Inc and team do a terrific job of understanding business and client requirements and translating them into functional and practical applications. They are expert in Salesforce and Java and are a real asset for our team. They are a pleasure to work with."

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Jim Byrne

MD, Intercontinental Exchange

"The team at Cloud Maven, Inc was extremely responsive during implementation of our very tight project timeframe. And they knew what we were talking about. When you’re developing on the Salesforce platform, you need a partner who knows both Salesforce and what you are trying to accomplish."

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James Slocum

Chief Information Officer, OneUnited Bank

"I have been working with Cloud Maven and Team since 2018, we implemented their credit applications as well as used their onshore and offshore resources to complement our internal teams. We are very satisfied with the outcome of the projects that we did with them. The credit checker application saved us hundreds of hours of custom code to integrate credit bureaus into Salesforce."

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Sabetay Palatchi

President, Constructive Finance

"We’ve recently been able to implement the Credit Checker and this is a great feature. It has cut our credit processing time down by probably 75 percent. Cloud Maven has been extremely professional to work with. They’re quick on their responses, very insightful and have walked us through the process. I highly recommend using them."

Ashley Morin

Underwriting Manager, 7-Eleven

"Our biggest challenge prior to getting credit checker was that we simply didn’t have a program in place to be able to run credit, which is a huge decision factor in our industry. With the credit checker, we were able to put a lot of customizations in place so that we can automatically run credit when certain information is in our system. This takes away a lot of manual labor from our processing team and we’re able to work more efficiently."

Lauren Falsetti

Director, Better Rise Capital

"Great solution for us. We can now do all of our credit checks, keep all our information inside of Salesforce. It was a great experience. We got it customized and built to our needs and the tech support is fantastic. We’re very pleased with Cloud Maven. They were able to build a solution for us and the support is fantastic. They’re very responsive and they find a solution for what you need."

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Paul Scheller

IT Director, Burch Oil Co

"The secure email allows us to track every single step of the email process. So we are able to keep track of who’s doing what and what’s being accomplished for ease instead of people having to manually keep track of things. Just knowing that everything is securely and safely being sent as a healthcare organization gives us all a peace of mind."

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Sara Hildreth

Development Coordinator, Everyday Miracles

"Prior to lending manager, our challenge was to improve productivity with our submissions and sales team. This product makes the process and submitting applications more streamlined. Our sales productivity has increased and the time it takes to submit has been a lot quicker. Our overall satisfaction with Cloud Maven is a 5/5 especially with the quick response time during implementation from their team."