Case Studies
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BatonCare

Case Study

Healthcare

BatonCare Streamlines Healthcare Operations with Integrated Fax, SMS, and Medical Insurance Verification

BatonCare brought fax, SMS and medical insurance verification into Salesforce, ending constant switching between applications.

01

Context

BatonCare is a healthcare provider that handles many daily aspects of patient care services including documentation and coordination among providers and insurance coverage verification. Similar to many healthcare organizations, BatonCare's productivity relies heavily on speed, accuracy, and management.

As the organization expanded, BatonCare adopted Salesforce as its primary system for workflow management. However, many of the core tasks still existed outside of the CRM. As such, the team was required to continually switch between applications to accomplish even the simplest of tasks such as faxing, communication, verification etc. This created an unnecessary level of friction for everyday work.

02

Problem

While BatonCare's processes were not broken prior to working with us, they certainly were not as streamlined as they could have been. Since much of the patient and provider engagement was happening outside of Salesforce, this created gaps in the end-to-end workflow and impacted downstream systems and processes.

Too much application switching, especially when faxing, verifying insurance coverage and communicating, occurred over time, thereby slowing down the team.

Key challenges include:

  • Frequent application switching for faxing, SMS, and eligibility verification
  • Slower turnaround times for insurance eligibility checks
  • Manual effort to send/receive medical documents with external facilities
  • Workflows felt disconnected rather than centralized
  • Operational inefficiencies lowered team productivity
03

Solution

BatonCare decided to bring everything into one place using Cloud Maven, Inc’s solutions, specifically, fax, SMS, and medical insurance verification, all within Salesforce. Instead of changing how their team works, the solutions integrate easily with their current workflows.

What improved:

  • Faxing and text messaging happen directly from Salesforce
  • Insurance eligibility checks are faster and easier to execute
  • No longer switching between various platforms for fax, SMS or eligibility checks
  • Sending and receiving medical records become more straightforward
  • Team's day-to-day activities appear more connected and less fragmented
  • A single source of truth enables better reporting and care for patient
  • Accurate and up-to-date insurance information reduces billing errors
  • Through self-service, patients can manage routine tasks like updating insurance details, etc.

Overall, the products functioned as intended with no unexpected results or complications.

04

Implementation

The implementation was quick and relatively seamless. The Cloud Maven, Inc team remained available to BatonCare at all times to answer any questions, assist with configuration, and ensure the functionality met the business needs. Testing went smoothly, and any necessary modifications were addressed in the very beginning stages of implementation, therefore going live with confidence.

05

Results

All functions currently exist within Salesforce, driving faster healthcare operations.

  • No time spent jumping between applications.
  • Faster completion of insurance verification.
  • Easier management of medical documents.
  • More efficient internal workflows.
  • Tools functioning as anticipated.
  • 5-star rating by BatonCare team.
Customer Quote

They gave us a very good price compared to other companies. The tools have been working exactly as advertised, and we are very happy with both the products and the team at Cloud Maven, Inc. Five stars.

Daniel Kandler

Baton Care