Context
Rock Solid Funding is a financial services provider specializing in recreational equipment loans to people across the United States. The company's reliance on long-standing traditional business models has made it increasingly difficult to continue operating efficiently. With an evolution of the lending industry moving toward being "digital first," the company realized that they would have to transition their infrastructure and move away from paper-based processes.
Rock Solid Funding was aware that making this type of transformation would be much more than just buying new software. They knew they would need extensive support, thoughtfully implement the solutions they chose, and select solutions developed specifically for the financial services sector, where security and accuracy are non-negotiable requirements.
Problem
Rock Solid Funding operated heavily on paper-based systems that require significant manual labor to accomplish even basic lending functions. There was no prior experience with modern platform such as Salesforce. As such, the entire process would require multiple disparate tools or processes to perform required credit verifications.
The primary operational challenges affecting Rock Solid Funding included the following:
- Each manual credit check involved numerous non-integrated steps within legacy systems
- No staff member had prior knowledge of Salesforce or other digital platforms
- Documents sent through unsecured channels created additional security and compliance risks
- Each lending decision required staff to spend considerable time transitioning among various software applications
- Credit verification processes often caused significant delays in the lending pipeline
- Lack of encrypted document handling exposed sensitive customer information to unnecessary risk
Solution
Rock Solid Funding partnered with Cloud Maven, Inc and implemented a comprehensive suite of solutions to automate their entire lending process. The tools included automated credit checker, secure file exchange technology, and custom API development, all integrated into their existing Salesforce environment.
- Automatically triggering instant credit checks and soft credit inquiries when applications enter the system
- Secure transfer of encrypted files to safely exchange sensitive customer documents
- Custom AppOne integrations that eliminate the need to switch between Salesforce, multiple lender portals or email systems
- Streamlined workflows that reduce manual data entry and administrative work
- Easy-to-use interfaces that allowed rapid team adoption regardless of limited technical background
Implementation
The initial roll-out happened in the autumn of 2019 when Rock Solid Funding deployed credit verification software, with additional tools implemented during the subsequent fifteen-month period. A key success factor was Cloud Maven, Inc’s commitment to making new apps immediately usable for employees who had no prior experience working with Salesforce.
Results
The measurable outcomes achieved by Rock Solid Funding include the following:
- Automating credit verification increased processing speed by ten times
- Operational efficiency improved by eliminating manual data entry
- Time spent on performing routine credit tasks dramatically reduced from hours per day to minutes
- Workflow integration removed the need to navigate between multiple systems during the lending process
- Enhanced customer experience using secure methods to exchange confidential documents
- Seamless AppOne integration enabled direct dealership applications and faster lender approvals.
- Swiftly move to new digital world with no interruption to normal course of business
Cloud Maven has been extremely thorough and gracious. They have rolled out enhancements to their products and checked in on us with genuine customer service care.
Rock Solid Funding
